Vinted, the second-hand clothing specialist, becomes the third largest e-commerce site in France
Confinement has shaken up French consumption patterns, and for some retailers, it is an opportunity to shake up the market’s mastodons. Vinted, the online platform for selling second-hand clothes between private individuals, is experiencing a meteoric rise, to the point of reaching 3rd place in the ranking of the 50 favourite retailers in June, according to the barometer carried out by Foxintelligence, which is based on pre-return business volumes.
However, in order to take a place on the podium, Vinted ousted Fnac, another brand that is very well established in the hearts of the French, who found themselves in 4th place, ahead of such big names as Veepee (5th), Apple (6th) and Darty (7th).
For months Vinted has been steadily increasing its market share, gaining five places in a year and three places in a month. In June, the brand accounted for 9% of online purchases of consumer goods.
A great success for this Lithuanian-based company founded in 2008, which joined the Unicorn Club at the end of last year after raising 128 million euros in new funds. The site has more than 30 million members and is present in 11 European countries as well as in the United States. And it estimates that the second-hand fashion market is worth 13 billion euros in Europe alone.
The heart of the French is also changing in terms of brands.Apple is still first, followed by Samsung and Nike.but in 4th place comes the clothing brand Sézane, which targets the Millenials.This category of buyers has been very active: sales in the under 25s are up 45% compared to last month (just after the deconfinement), 15 points more than in the other segments.